Leafy Couture have been creating beautiful flowers and running a friendly flower school since 2006. Sarah and her team wanted a website redesign that would show off their amazing flower installations, look more premium and be easier to update.
I worked with their existing logo and colour palette, adding a muted blush pink to add warmth to the site and compliment the existing sage and gold theme. I also created a new brand narrative and tagline, and copywrote the site and its reestablished blog with SEO in mind. To craft the site’s new luxury vibe, I collated images from more than 20 photographers and designed large, almost-full width galleries to bring the wonderful team and their arrangements right to the front.