So it’s here! I finally did it. I have officially gone freelance, and now I’ve made a brand to go with it.

My business is built on the qualities of the type of company I’ve always wanted to work for and the type of people I’d like to work with now: lovely, modern, honest and with a touch of witches. Ok, so the last part is optional for clients but I’ve always had a thing about witches so it’s staying for now.

Over the last week or so I’ve built this site as an online portfolio and service list but also as a fun space where I can experiment and test my skills in coding and graphic design. And I’ve actually had so much fun doing this it (and another site that I’ll be launching soon - read below!) that I’m adding website design and build to my list of services!

In the near future I’ll be adding a Work page, where I’ll be putting my project portfolio as it grows. The blog will be a space for sharing all things lovely, from fashion to interiors, books and music. I’ll be updating it a couple of times a week so make sure you come back to see what’s new.

Lastly, I’ve spent the past few weeks working with Yorkshire wedding florists Leafy Couture and it’s been a dream! The photography of their arrangements is often so breathtakingly wonderful, and the team themselves are such a joy to be around, that creating their new site and their new social media strategy on Pinterest (amongst lots of other things) has been just lovely.

All in all, coming up with my own brand has been tricky. I’ve spent a lot time writing for clients, trying to find their tones of voice, or working within the parameters of a pre-established (or new – if that’s the project I’m working on) brand, that trying to figure out my style and tone of voice has taken me a little while. It’s funny how things work out like that, isn’t it?

Thank you to everyone who’s been so supportive and excited as I start this new venture. I’ll be keeping you updated on here with everything that’s happening. Wish me luck!